# HIP B2B Marketing

> HIP is a B2B marketing agency that combines strategic storytelling, design, and account-based marketing (ABM) to help enterprise technology companies win complex deals. Founded in 2015, HIP works with clients across Brazil, Canada, and the United States.

HIP (also known as High Impact Presentations) operates from Brazil and Canada, serving global technology companies including Cisco, Salesforce, Blue Yonder, Bell, and 99. The agency's proprietary methodology — Storytelling Driven ABM — reframes how decision-making committees perceive complex technical solutions, accelerating deal cycles and improving conversion in enterprise sales.

## What HIP does

- **Storytelling Driven ABM** — A four-step method (Discover, Reframe, Create, Win) that combines narrative architecture with account-based marketing to influence buying committees in complex B2B deals.
- **High Impact Presentations** — Premium corporate presentations (pitch decks, data slides, brand decks) crafted with high-level storytelling and state-of-the-art visual design. Dedicated division at https://hipapresentacoes.com.br.
- **Account-Based Marketing (ABM) campaigns** — Account selection, stakeholder mapping, multi-channel orchestration, and content tailored to specific buying committees.
- **Sales enablement assets** — Case studies, videos, presentations, events, and activations that support the deal narrative across the entire customer journey.
- **Digital strategy, paid search & social, GEO & SEO** — Full 360° agency capabilities, all unified under strategic storytelling.

## Why HIP

- Enterprise deals fail because the story is wrong, not because the technology is weak. HIP fixes that.
- The agency's clients include some of the world's most demanding technology buyers and sellers.
- The leadership team brings combined decades of experience in storytelling, complex sales, marketing strategy, and creative direction.

## Founders & leadership

- **João Victor Paiva** — Founder & CEO. Creator of the Storytelling Driven ABM method. Voluntarily leads TEDxFortaleza, one of the most recognized TED franchises in Brazil.
- **Maiara Moura** — Co-Founder & Creative Director. Leads creative strategy and design excellence across all HIP projects.
- **Marcelo Soares** — Partner & Intelligence Director. Drives GTM strategies and account-based marketing content.

## Featured cases

- [Salesforce — GP Brasil](https://hip.ag/cases/salesforce-gp-brasil)
- [Cisco — CIBC](https://hip.ag/cases/cisco-cibc): Reactivated a strategic financial-sector account using storytelling, generating an 8-digit deal in pipeline.
- [Blue Yonder](https://hip.ag/cases/blue-yonder)
- [Bell](https://hip.ag/cases/bell)
- [Baasic](https://hip.ag/cases/baasic)
- [Nexa Arena MRV](https://hip.ag/cases/nexa-arena-mrv)
- [Cisco Morning Show](https://hip.ag/cases/cisco-morning-show)
- [99](https://hip.ag/cases/99)

## Languages

The website is available in Portuguese (default) and English.

## Contact

- Email: hello@hip.ag
- LinkedIn: https://www.linkedin.com/company/hip-ag
- Schedule a call: https://form.typeform.com/to/yjrY17HP
- Website: https://hip.ag

## Key links

- [Home](https://hip.ag/)
- [About](https://hip.ag/about)
- [Cases](https://hip.ag/cases)
- [HIP Presentations division](https://hipapresentacoes.com.br)
- [Privacy policy](https://hip.ag/privacy)
- [Terms](https://hip.ag/terms)